How to get lots of traffic from Search Engines

OPTIMIZE Your Site for the
Search Engines
In this special report, you’ll learn:
(  Using on-page optimization to pull in search engine traffic.
(  Using off-page optimization tactics to boost your rankings.
Let’s get started!
Using On-Page Optimization to Pull in Search Engine Traffic
There are basically two steps involved in on-page optimization for your individual
web pages:
1)  UNCOVER your keywords using special tools.
2)  USE on-page optimization tactics to rank well for those keywords.
Here’s how to do it…
1) UNCOVER Your Keywords.
Discovering what keywords your market uses to find you is actually fairly
easy when you have the right tools. You can use a keyword tool like
WordTracker.com or use any other keyword tool that you prefer. If you’d like
to look at the options, just search for “keyword tool” and you’ll find several
options (both free and paid) in the search engines.
Once you’ve selected your tool, start entering some of the more common,
broad keywords that describe your niche.
Example: You may enter words like “weight loss,” “dog training,” “learn
to ski,” “play piano,” “tour Italy,” etc.
A good keyword tool will provide you  with synonyms and other related
words. Then it will create a list of words people in your niche are using to
find your products and services – everything from the broad words like “lose
weight” to long-tail words like, “how to lose weight over 40.”


DEFINED: “Long-Tail Keyword”
A “long-tail keyword” is one that typically is composed of at least three or more
words. Because it is a longer phrase, it tends to be searched less than a twoword phrase. However, there’s also usually less competition in the search
engines for these words – meaning you have a good chance of ranking high for
that phrase.
The keyword tool should give you a good estimate of how often each word
is searched per day or per month, so that you can estimate your traffic if you
rank high for that word.
Quick Tip: Many keyword tools also give you an idea of how much
competition you have in that search engines for that particular word. If
your tool doesn’t do that, simply plug your keyword into the top search
engines (using quotes) and see how many other sites are indexed for
that exact keyword.
Your goal is to find words that have a decent number of searches per day
yet very little competition. While individually your long-tail keywords may not
bring in much traffic, collectively they’ll add up to quite a bit of traffic.
Example: Ranking high for 50 words that each bring in ten visitors
means you’ll have 500 visitors per day. Unless you’re a search engine
optimization expert, you’ll find it easier to get 500 visitors per day that
way as opposed to ranking well for one highly searched yet highly
competitive word.
2) USE On-Page Optimization Tactics to Rank for Those Keywords.
Your next step involves sprinkling your keywords throughout the content on
your pages, including using your keywords in your navigation menu and
other links.
Here are two tips for creating content around keywords:
•  CHOOSE two keyword phrases per page on your site: In other
words, don’t try to optimize each page for multiple keywords. If you
try to optimize for more than a couple, you likely won’t rank high for
any of them.
•  CREATE content around those keyword phrases: Your next
step is to create articles and other content around your keywords.


Use your keywords in your article title and in the body of your
article.
However, don’t “stuff” your page with keywords, as the search engines may
decide you’re trying to spam them and your page won’t rank high if at all.
Instead, use a keyword density rate of about 2% to 3%, meaning your
keyword shows up two or three times for every 100 words of content.
While on-page optimization can help you  get ranked for some of the less
competitive keywords, it can only take you so far.
If you want to rank higher – even for more competitive keywords – you’ll need to
use off-page optimization strategies too. Here’s how…
Using Off-Page Optimization Tactics to Boost Your Rankings
If ranking high for competitive keywords was as easy as optimizing your page for
those keywords, anyone could rank high for nearly any keyword.
But those in charge of Google and the other search engines are smart.
They DON’T index and rank pages solely on the content that’s on that page.
Instead, they look for “votes” from third-party sites. The more “votes” a site gets,
and the more votes from high-quality sites, the easier it is for a site to rank high
for their keywords.
So how does another site “vote” for your site?
Simple:
By giving your site a one-way incoming link.
You see, Google has devised a system called “Page Rank” (PR) that helps them
determine how high to rank your page in their search engine.
The higher your Page Rank, the better your site will rank.
And generally, you increase your page rank by increasing the number of one-way
incoming links… especially from sites with high PR.
In other words, all links (“votes”) are NOT equal. If you have links coming in a
FFA (free for all) link farm that’s considered “spammy” by Google, that link won’t
count much – and indeed, it could even hurt your standings in the search
engines.


But get a lot of links coming in from related niche sites with high PR, and you’ll
see your PR rise… and with it, your rankings for specific keywords.
The second part of getting an incoming link is that the anchor text – which are the
words that create the actual link – should be your keywords.
Example: If you’re trying to rank for “losing weight after pregnancy,” then
those four words should be the words your link partners use to link to your
site.
How do you get one-way incoming links?
Here are a few places for you to start…
•  SWAP links with other related niche sites.
Look for sites that cater to your niche and, preferably, have a high Page
Rank. However, don’t ignore sites with low Page Rank. If they look like
high-quality sites, some day they might have a high PR – in which case
you’ll benefit.
Ideally you should get one-way incoming links in order to achieve the
most benefit. Usually that means triangulating your sites if you (or your
link partner) has more than one site.
Example: You link your Site A to your link partner’s Site B. Then
you partner links his Site B to your Site C. That way all sites have
one-way incoming links – and yet you and your link partner
effectively swapped reciprocal links.
•  SUBMIT your sites to relevant directories.
One way to get links back to your site is by submitting it to various
directories. In particular you should pay attention to niche directories. So
if you have a dog site, submit it to dog directories and search engines.
Of course you can submit it to other directories as well, including
newsletter directories, blog directories (if you have a blog), forum
directories (if you have a forum), local directories and the like.
•  SEND articles to article directories.
This is such a great tactic – not only to get backlinks but also to get
traffic!