The never ending internet income: Beat Google Panda, Penguin And Any Other Update

Indexes and algorithms

Search engines organize data so they can retrieve

it fast. They use indexes and algorithms to do this.

Think of the indexes as being like the old card catalogs

in libraries. Each page on the internet is filed based on

different information the search engine knows about

it. The way that a search engine indexes differs from a

library card catalog is that a search engine can file the

same page in many different indexes and based off of

many different criteria.

Algorithms are the mathematical equations search

engines use to determine which pages to show. The

search engines have to do this fast to be able to compete.

The more they can understand about a page, the easier

it is for them to show it when someone does a related

search. That is the core of what drives all SEO, help

the search engine understand your content.

There are two distinct categories that you have to split

your SEO efforts into, Onpage and OffPage.

Onpage SEO

Search engines look at the content on your site and

on your individual pages to determine what they are

about. The things you do to your site to help the search

engines are known as onpage SEO. In this section

we will look at the things the search engines look at

on your site and how you can optimize them to rank

higher in the search results.

Keywords

All of your SEO should be designed around keywords.

Keywords are the words that you want to rank for.

They are words that are directly related to your content.

They are the main topic and subtopics of your content.

It is best to target each page to a specific keyword or

keyword phrase.

I use the Google Keyword tool to locate keywords to

target. It is best to make a Google Adwords account

before you start. You don’t have to make an account,

but it gives you access to more results if you have

one.

Steps to find keywords

1. Login to Google Adwords tool (if you don’t have an

account then just search for Google Keyword Tool

and click on the link. It will take you directly to the

keyword tool. You will have to complete captcha’s

every time you submit a keyword search).

2. Click on the Tools and Analysis menu and then

click on Keyword Tool.

3. The first thing you want to do is uncheck Broad

under Match Types on the left side of the screen. Then

check Exact under Match Types. The reason for doing this is exact shows you the exact number of searches

done per month for the particular keywords you search.

Broad shows you all of the search volume that is done

per month that relate to the particular keyword.

4. Put your keywords in the Search Box. The

search box is below Find keywords.

5. The default setting for country is the United

States. If you are targeting another country, you will

want to change this to your target country.

6. Click Search

There are a few things you should look at when you are

analyzing the results to determine keywords that you

want to potentially target. Unless your site is targeting

a global market, you will want to focus on the local

monthly searches. This column should be present

by default, but if it is not you can add it by clicking

the Columns button on the right and checking local

monthly searches. Any of the fields you see here can

be added to the table.

Some people like to talk about targeting high search

volume keywords. While I believe that it would be

good to rank for high search volume keywords, it takes

a lot of work and there is no guarantee you will stay in

those positions. The approach that has worked well for

me is to target keywords that have a monthly search

volume of 2000 or less. This usually gives you a wide

variety of keywords that you can target without so

much competition that it will take you months of work

and possibly years to see results. The other reason for

choosing keywords with sub 2000 searches is that you

generally will be more targeted to what the searcher is

looking for.

If you do a search on the word games, you will see

there are about 3.3 million searches done in the United

States each month. If you have a duck shooting game you could try to compete for the keyword games. The

problem is it would take a lot of work to get to the top

of the search results for games and the traffic would not

be targeted to your game. Instead, if you do a keyword

search for duck shooting game, you will see that there

are 390 searches. This is highly targeted traffic and

because it is a low search volume, it usually is easier

to rank for.

There are some cases where it will be hard to rank for

a term no matter how much the search volume. This

is in very high competition markets that have a high

rate of return for who ever ranks for those keywords.

An example of this would be a search for compare car

insurance plans. This keyword phrase gets less than

10 searches per month, but the competition is so high

that it would be pointless to target it.

Once you have chosen the keywords you want to

target you can move on with your SEO efforts. A good

number of keywords to start with is 4 - 5. This will be

enough to get you going and will not be too much to

manage.

Title

The title is one of the most important factors in your

onpage SEO, the other is the URL. We will discuss

the URL in the next section. The title, I believe, is

one of the first things search engines consider when

determining whether or not to show your page. The

title is basically your way of telling the search engines

what your page is about. If there were no other factors

involved and you had two pages about football; one

titled “A Fierce Battle Between Warriors”, and the other

titled “Football: The Game, Its History, and Its Fans”,

and you did a search for the history of football, which

page would be a match? The second one because it has the words in the title.

The order of the words is not that important in the

title. You should include as many relevant words as

you would like. If you have a title like “Fishing For

Young People In Orlando Florida In Summer,” you

could potentially rank for fishing in Orlando, young

people fishing in Orlando, Florida fishing for young

people, and a host of other searches. These are what

are known as long tail searches. We will talk more

about long tail searches in its own section.

The last thing to think about when creating your title is

to make sure it makes sense to the reader. Don’t throw

a bunch of words together just so you can try and rank

for multiple searches. Although you might show up in

many searches, searchers will ignore your link because

it will look like untargeted garbage.

The title should be placed on your page, preferably in

a h1 html tag and in the head of the html document

inside the title tags. It will look something like this:

<html>

<head>

<title>Your title goes here</title>

</head>

<body>

<h1>Your title goes here</h1>

</body>

</html>

If you are using a blog or cms software like Wordpress,

then it will take care of this for you. Just put your title

in the title field of your post or page. URL

The URL is the other page element that tops the list

of onpage seo factors. URL stands for Universal

Resource Locator. It is the address that is assigned to

your page to locate it on the internet. It is also the

address that appears in the address bar of your browser.

Search engines have to save this address to be able to

find your page.

It has been proven through studies that the URL plays

a role in how search engines determine which pages

to show in their results. Do a bunch of searches on

Google and you will notice that many of the results

include the search terms in the URL. Research has

also shown that it is better to have a short URL instead

of a long URL. This means you should target your

main keyword phrase in the URL and not a bunch of

other long tail words.

You should also use search engine friendly URLs.

Below is an example of an unfriendly URL and a

friendly URL.

Unfriendly to search engines

www.yoursite.com/yourpage?title=some%20keywords

Friendly to search engines

www.yoursite.com/some-keywords

The unfriendly URL has a bunch of symbols that

browsers use to determine what to do with the

information contained in the URL, but it is confusing

to the search engines. The friendly URL gets rid of

all of the symbols and just gives the search engine

the keywords for the page. We use hyphens because

spaces produce the symbol ‘%20’. Depending on which way your system is setup, your

URL could be created in different ways. You should

seek documentation for your particular setup to create

search engine friendly URLs.

Meta Description

The meta description is the description that search

engines show under the link to your page in their search

results. This description also plays a part in how the

search engines rank your pages. Include your main

keyword phrase somewhere in the first 140 characters.

If you do not include a meta description, the search

engines will use the first part of your page for the

description.

The meta description appears in the head of the html

code of your page. It looks like this,

<html>

<head>

you want to put your description with keywords” />

Keyword density and related keywords

The next area you need to focus on is your content.

First and foremost, your content should be written for

your readers. If you have done your work ahead of

time and chosen good topics to write about, that your

audience will be searching for, then the natural process

of writing should help you to place related keywords

into your content without really thinking about those

words.

There is a belief that you should repeat your keyword

a certain amount of time throughout your content to

rank higher. This used to work, but seems to be less effective these days. A better approach is to have many

related keyword in your content. The idea is the title

and url will contain the main keywords, the content

also will contain the main keywords, but in natural

writing, it will contain many related words. Search

engines, particularly Google, want to index content that

seems natural because they believe this is an indicator

of good content.

With all of that said, once you have written your

content, you can go through it and analyze it. You can

then replace some of the words with related words that

you find in the Google keyword tool. These words will

show up when you search your main keyword phrase.

The reason you want to do this is because Google is

basically telling you the words they associate with your

main keywords. If you sort the results of the keyword

tool by relevancy, you can assume that the first word is

the most relevant, the second word is the second most

relevant, and so on. This will help you rank for your

main keywords, as well as, long tail keywords.

Internal links

Links on your site linking to other pages on your site are

called internal links. These links serve two purposes.

The first is to guide your users around so they can

find relevant content. They also help search engines

find your pages and index them. For SEO purposes,

you should link to your own content from within your

content often.

To get the most benefit, you want to use in context

keyword rich anchor text and you should vary it on

different links to the same page. If you have a page

about the best way to feed dogs and you want to link

to it from other pages on your site you would do the

following: Page 1 text

We love to walk our dog. Dogs are best feed after they

take a walk.

Page 2 text

When a dog eats right before bed, it sleeps better.

The underlined text in each sample would be good

anchor text for your links.

Actions to Take

For each of your pages make sure you are focusing on

one topic that is clearly defined by your keywords.

Analyze your titles and include your keywords, as well

as, other related words.

Your URL should be search engine friendly; hyphenate

your keywords and keep it short.

Write a meta description for each page using your

keywords and related words

Include your keywords in the text of your articles where

appropriate and use related words as much as possible

Link content on your site to other content on your site;

use diverse anchor text that relates to your keywords.

Offpage SEO

The importance of external links

The single greatest ranking factor for any web page is

the external links that are linking to it. Search engines

look at the sites that are pointing to your web pages

and how they are linking to you. The number of links,

the anchor text used in the links, and the authority of

the sites pointing to your site, all play a role in how

your site is ranked in the search engines for different

keywords.

Trustrank vs. Pagerank

When the founders of Google first created their search

engines, they based it off of an authority model that

was described in their college term paper and named

Pagerank. It seems that Pagerank played a very

important role in the way Google interpreted its data

and ultimately returned search results in the past. It has

been accepted by most in the SEO world that Pagerank

does not correlate to Google’s search results today.

Many believe, as well as I, that there exist a factor

called Trustrank. This Trustrank is based on authority,

reputation, and trust. According to Google, it is a

determination of whether a general user, seeing the

page, would consider it to be a good page and whether

the site is about the topic that was searched. Sites that

perform well in these areas get a higher score. Links

pointing to your site pass some of the Trustrank to

your pages. If a page receives Trustrank from one site

and then links to a page on another site, some of the

Trustrank will be passed to the page it links to, but it

will be less than what has been passed to it.

We use this knowledge to help us choose which links

we should go after.

A framework for external link building

To rank my pages in Google I use a particular offpage

framework that has kept my pages ranking high in the

search results. The following is an overview and will

be detailed below.

1. Create at least 10 dofollow blog comments using

Commentluv blogs for each page

2. Create and publish at least one article for each page

on a high trusted site and link to a page on the your

site

3. Create and publish at least two articles for each

article in step two and link them to that article

Tools to evaluate links

To understand the value of the sites you are seeking

and the links you are going to build, you need to have

a few tools installed. There are two tools that I use

for evaluating sites and the links on the sites. Both of

these tools are available as plugins in the FireFox and

Chrome browsers.

The first tool is the Seomoz toolbar. It has many

features available to help you with your online research

and marketing. Some of the features are free and some

are paid. The part of the plugin we are going to use is

free.

Steps to install the mozbar

1. Go to the install plugins menu for firefox or

chrome

2. Search mozbar

3. Click install

4. Restart the browser

Once you have installed the mozbar you will see it appear

under the browser’s address bar. If you search Google

for any term you will see the mozbar results appear

under each result. There are two pieces of information

we are interested in, Domain Authority (DA) and

Page Authority (PA). DA and PA are both measured

on a scale from 0 to 100 and are a measurement of

the authority of the site domain and page according to

Seomoz’s search; which has been designed to match

Google’s search.

The second tool we are going to use is the NoDoFollow

browser plugin.

Steps to install NoDofollow plugin

1. Go to the install plugin menu of firefox or chrome

2. Search NoDoFollow

3. Click install

4. Restart the browser

Looking at the competition

I am going to use two keyword phrases to illustrate

a process that I use to figure out if a keyword phrase

is one that I can rank for and how much work it will

take. The two phrases are wireless alarm system and

apartment alarm system. You need to have the mozbar

from seomoz.org installed to do this method. It is a

free addon for the firefox and chrome browsers. You

don’t need it installed to follow along. I will provide

screenshots along the way.

The Steps and Tools

The first thing that I do when I have identified a potential keyword to target is to do a search in Google

without being logged into Google. The mozbar places

stats under each of the results returned by Google. I

first quickly glance to see the domain authority (DA)

of each of the results. If they are all very low, under

30, I already know that I have a very good chance of

ranking, but I still am not sure of the effort. If they

are all 60 or higher, my initial feelings will be that it

could be a little tough to rank. From this data, so far,

we cannot really determine anything. Don’t let these

initial number scare you or make you over zealous.

The next thing I look at is the page authority of each

of the results. This number is what the moz algorithm

has assigned as the value, on a scale of 0 – 100, of the

the page itself. You also will see how many links are

linking to each of the pages next to the PA score. The

number of links does not mean that there are that many

different websites linking into the page. It is possible

that the website in which the page resides is linking to

itself from many internal links. It also is possible that

a few external websites are linking from many of their

own pages.

It is best to click on a link in the search results and visit

the page. Once you are on the page, you can click on

the Use moz tools icon on the moz toolbar (it is the little

wrench), and then navigate down to Links>SEOmoz

Link Analysis. This will show you the top pages

linking into the page you are researching. The link

anchor text, page authority, and domain authority of

the site linking in is very important here. If the page

has the exact match phrase linking in and the page

authority and domain authority are good, then they are

getting a fair amount of juice for the key phrase. The

more they have linked in with the this right formula,

the better it is for them that they will either maintain

their position or move up in the rankings.

You want to be able to match their efforts or do better

than them if you are going to compete. Obviously, you

are looking for words that have the least amount of

stuff working for your competitors that you can target.

If every result on the Google search page has a high

domain authority, a medium to high page authority,

and have a bunch of links with the exact match, you

know that it will take a lot of effort.

The other point that I look at, if I have decided to go

further, is the age of the site and the age of the page.

You can find out when a domain was first registered by

doing a whois lookup. This will not tell you how long

there has been a site on the domain, but will only tell

you how long the site has been registered. To get a feel

for how old the site is, and more importantly, how old

the page is, I look at the page in archive.org.

Go back up to the mozbar and click on the Use moz

tools icon. Navigate to Domain Tools>archive.org.

This will take you to the first chronilogical entry that

archive.org has for that page. If there is no entry, the

next best thing is to see what it has for the site you

are researching. You can use this data to compare the

dates when each of the pages were put up.

This is important in your analysis because as you are

looking at the data on the search results, you may think

that a page lower in the search results should beat a page

that is above it. The age of the page is a determining

factor in the search algorithm. The lower page if

young, and it has more going for it, will probably beat

the higher, older page given more time.

The Process in Action

Let’s look at the first keyword phrase, wireless alarm systems. The first thing I notice in this search is that

all of the results are on domains with medium to high

domain authority. The second thing I notice is that

all of the results have a greater than 50 page authority

with all of them except for one, which is Amazon.com,

having many links. This tells me that it would be a lot

of work and time to rank for wireless alarm system.

There are many other factors that are unique to each

business that would determine if you would want to go

after this phrase, but it is not one anyone could bank

on for the foreseeable future. It is not a phrase that I

would go after.

The second phrase, apartment alarm system, is a little

more interesting. Looking at the search results we can

see that seven of the ten results have a domain authority

of less than 50. We can also see that four of them have

a low page authority and low domain authority. These

are the ones that interest us. This tells us that sites

that are not that significant can rank for the key phrase,

apartment alarm system.

For me, most of the time, this would be enough to

say that I could rank for this phrase with a little bit of

work. But there is something else that is interesting,

that can help us to understand how Google ranks

sites. At the time of this writing, as you can see in

the screenshot, lasershielddirect.com outranks

apartmentalarmsystems.net and both of them outrank

aparmentalarmsystem.net (doesn’t have the “s” on

system), even though it has a higher domain and page

authority.

If we go to archive.org, we can see that lasershielddirect.

com is much older than both of the other sites, but its page

about apartment alarm systems is only a few months

older than the page from apartmentalarmsystems.net

and the page from apartmentalarmsystem.net is the

oldest by several months. This, coupled with the link

data, can give us some good insight into how Google

ranks.

The page from lasershielddirect.com has one high

domain authority site linking into it with the exact

match phrase. It also has overall site age from 2008

going for it. The site, apartmentalarmsystems.

com has several domains linking in using the exact

match keyword phrase. It also has a medium domain

authority site pointing to it with the exact match name,

apartmentalarmsystem.net. Yes, that is correct, the site

below the other two is pointing to it. I could not verify

if they were owned by the same person, but I suspect

they are. Also, apartmentalarmsystem.net seems to

not have any important domains pointing to it with the

keyword phrase.

My prediction, if everything stays the same, is

that aparmentalarmsystems.net will out rank

lasershielddirect.com in the near future. I also believe

that there is plenty of room to compete for a spot on the

first page of Google for this keyword phrase without a

lot of effort, and with 210 searches being done every

month in the US, it is a phrase that I would target if I

were in the alarm system niche.

Blog Commenting

Blog commenting is one of the first things I do when

I put up a new site or new pages. Many overlook the

power of blog commenting for SEO benefits.

Step 1 Search for CommentLuv blogs

The easiest way to find CommentLuv blogs is to search

for them with Google.

commentluv “your keywords”

So, if you had a website about tennis and you had

an article about tennis balls, you would search as

follows:

commentluv “tennis balls”

You should try different various of your phrase and

even words that are related to your keywords. This

will give you more blogs to choose from.

There is one other thing you may want to include in

the search:

-enabled

I include -enabled in my searches because some of

the blogs that use commentluv have the premium

version installed. If they did not pay for an upgrade,

then the plugin doesn’t work. I found that in every

case that I encountered the broken plugin, the phrase

“commentluv enabled” was on the page. So, if you do

a search with -enabled, you will get results that do not

have “enabled” on it.

Turn off images

To make this process go faster. I turn off image loading

in my browser.

Step 2 - Identify if a blog is worth commenting on

DA and PA

If you have not already done so, you should install the

mozbar and the nodofollow plugins discussed earlier.

Once you have done a search you will see the mozbar

results under each of the search results. The DA and

PA are what we are interested in. The DA tells us the

domain’s authority. This indicates the amount of trust

the domain has and that can possibly be passed to

any site that is linked to from it. The PA is the page’s

authority. This is the amount of trust the page has. I

use these numbers only to pick which sites I am going

to comment on when there is a large selection.

If I have a lot of sites to choose from and a limited

amount of time to do link building, I will try to get the

links with the highest DA and PA as possible.

Once you have decided to follow a link from the search

results, you can do a few things to make a determination

if you want to comment or not.

How old is the post?

You don’t necessarily want to make your decision

to post a comment based on the age of the site. The

thing you want to think about, if a post is very old,

is does the blog owner continue to take care of the

blog and approve comments. One of the things about

blog commenting is you don’t know if the comments

are moderated or not. When first encountering a new

blog, the best thing is to assume the comments are

moderated. If it appears that the blog in not being

taken care of, then you should move on to the next blog

without comment.

Step 3 - Make the comment

Quality, relevant comment

Everything you do on the web should be quality,

especially the comments you make on other people’s websites. The comments should also be relevant to

the blog post. Read or skim the post and make sure

you understand what the post is about. Then write a

comment that shows you have read the post and have

something insightful to include in the conversation.

Use real information

Use your real name or a pen name for the name field,

just be consistent. Put a real email address that you

own in the email address field. Some blog owners will

contact you using this email address. I have never been

spammed by a blogger when I left my email address in

one of their comment forms.

Follow the rules

Read the rules the blog owner has set out for

commenting. If there are no rules clearly spelled out,

then there are two general rules you should follow.

First, if a blog owner has not expressed that they want

you to use keywords in the name field, do not use them;

no matter what. Second, don’t make links to other

websites unless it is to add value to the comment.

KeywordLuv plus

In addition to the CommentLuv plugin giving a

link back to one of your blog post, some blogs have

KeywordLuv installed as well. KeywordLuv allows

you to put three keywords in the name field of the

comment form along with your name. The format is as

follows (make sure there are no spaces between the @

and the words that butt up against it.

Your name@Your Keywords here

Step 4

Track

Spreadsheet

Create a spreadsheet that tracks several variables; url,

moderated, dofollow/nofollow, date of comment, live

on page. These metrics will allow you to go back and

check the links later if they are moderated. It will also

give you one place to view all of the links you have

built. You will need this for your records. No link

tracking tool will show you all of them, but because

you are finding these blog post through Google you

can be sure that the search engines see these links.

Build a master list for future links

Another advantage of tracking your Commentluv link

building campaigns is that you can build a master list

for creating future links. You can quickly see which

blogs are dofollow and not moderated if you need to

get some links fast.

Step 5

Advance steps to diversify links

Additional rss feed

Commentluv works by reading the last post you made

on your blogs rss feed. This means you can’t select a

different post from your content if you want to. If you

make a secondary rss feed you can control which blog

post shows up when you comment without messing

with your blogs regular rss feed. This also allows you

to change the title of the post that shows up on the blog

when you comment. The format looks like this:

<?xml version=”1.0”?>

<title>Moving Across Country</title>

<description>Moving Across Country</description>

<item>

<title>18 Passenger Van Rental</title>

<description>18 Passenger Van Rental</description>

20-passenger-van-rental/</link>

</item>

</channel>

Copy the above code and save it in a file called feed.

rss. Change the settings to match your site and the blog

post you want to target. Upload the file to a directory

on your site. When you comment on a CommentLuv

enabled site, instead of putting your sites URL in the

website filled of the comment form, put http://www.

yoursite.com/directory-path-to-secondary-rss/feed.rss

Diversify titles for different keywords to same post

As discussed earlier, you need to diversify the keyword

phrases that are used in the anchor text that is used in

the links pointing to your pages. Using the additional

rss feed with CommentLuv enabled sites, you have the

opportunity to use whatever title you want. This title

becomes the anchor text that the CommentLuv uses

when it generates the link to your site. Look at the

related words in the Google Keyword Tool for your

main keyword and change up your title as you are

building links.

Link wheels

A link wheel is very simple to understand. You link

sites to your main site. Some of those sites also link

to each other, but your site never links to them and

generally no two sites reciprocate links. If site A links

to site B, then site B doesn’t link to site A. This is a

single tier link wheel. If you then link sites to the first

set of sites that are linking to you, you have a two tier

link wheel. These second tier sites can link to each

other if you like, just remember that part of the trust

will be passed to whatever a link is linking to.

Most developers use web 2.0 sites and article directories

to build a link wheel. Some of the best web 2.0 sites

to use are wordpress.com, tumblr.com, squidoo.com,

wix.com and other high trusted sites. Some of the best

article directories are ezinearticles.com, goarticles.

com, amazines.com, and other top article directories.

Please see the list provided with this course for more

web 2.0 sites and article directories.

What to do with the link wheel

I think this is where many people get confused. They

understand the basic concept, but don’t know where

to apply it. I was the same way when I first came into

contact with the link wheel strategy. The link wheel is

designed to build authority around your site. First, you

should use sites that have high trust rank to build your

link wheel. This is because these sites have the ability

to rank for keywords easier than most sites.

If you target your keywords on the first tier of the link

wheel and then point all of those sites to your site, you

are effectively surrounding yourself with that keyword.

Search engines see this and follow it, believing your

page is about what all of these pages that are pointing

into it are about. Additionally, by placing your

keywords as the anchor text for the link, the websites

further believes that your page is about whatever

keywords you have targeted. When the search engine

gets to your page and sees that your page is indeed

about the topic of your keywords, it indexes with your

keywords. Then, if the first tier sites also have high

trusted sites linking to the pages that are linking to you

and those pages are about your keyword, more trust

is passed to the pages linking to your page and then,

subsequently, passed to you.

A basic concept we have to understand is, high trusted

links carry more weight than lower trusted links,

especially when the linking pages are themselves

trusted for the keywords you are targeting. What this

means is less links are needed if high trust sites link to

your site and then high trust rank sites link to the sites

linking to you. Some people feel that it is not necessary

to link some of the first tier sites to each other, or for

that matter, second tier sites to each other. I do not

know if it is necessary. I have seen people doing well

with both, including myself.

The final step is to link some sites to the second tier;

creating a third tier. Many people like to blast the

second tier sites with many links from lower trusted

sites, but I believe you can follow the same process as

you have with the first two tiers and link to the second

tier with other high trustrank sites. The key is to put up

good content on all of the sites.

If you only build one tier and do not link anything to

that tier, the results will not be as good as building a

second tier and linking to the first tier. The same is true

if you do not build the third tier and link to the second

tier.

Link wheels are good for your business. They are a

form of advertising. They allow you to associate your

brand, and specifically, your optimized page, with high

trust sites.

Article Directories

Article directories are good places to get links. Not

all article directories have high trustrank. Below is a

list of high trustrank article directories. Use these in

building direct links to your site, as well as, links to

other pages in your link wheel if you decide to employ

that method.

Ezinearticles.com

Goarticles.com

Ezinemark.com

Articlesnatch.com

Articlebase.com

Amazines.com

Articledashboard.com

Sooperarticles.com

Thefreelibrary.com

Articlealley.com

Selfgrowth.com

Basearticles.com

Articlecube.com

Ideamarketers.com

Pubarticles.com

Selfseo.com

Articlecity.com

Articletrader.com

Articlerich.com

EvanCarmichael.com

Technorati.com

Suite101.com

Web 2.0 sites

Wordpress.com

Tumblr.com

Youtube.com

Blogger.com

Hubpages.com

Squidoo.com

Weebly.com

Livejournal.com

Bravenet.com

Multiply.com

Webs.com

Wetpaint.com

Actions To Take

Install the SeoMoz.org mozbar and the NoDoFollow

plugins

Evaluate your competition to see where they are

building links and which keywords they are targeting.

Make a plan on how you which keywords you want to

build links to.

For each page that you want to rank, build at least 10

dofollow Commentluv links

Construct a link wheel for each page your are targeting

using article directories and web 2.0 sites

Chapter 3

Other Strategies

Long Tail keywords

Long tail keyword searches are searches that a re

performed by a smaller amount of people. These

kinds of searches are said to make up 25% - 50% of

all searches. Because there are so many different long

tail searches, there are plenty that have little to no

competition.

Long tail keywords can bring you a lot of traffic without

much link building. You can get long tail keyword

traffic by including multiple related keywords in your

content. This will help you to rank for many searches

that deal with the subject of your content.

One way to increase your long tail search rankings is

to have more content. You can write and post content

more often, and you can make your post longer. Longer

post can be seen as rich content by search engines and

that can help to boost your overall rankings.

You can also write post that target long tail keywords as the main topic. You can find long tail keywords by

using the Google Keyword Tool described earlier.

You can also use Yahoo Answers to search your subject

and find topics by looking at the questions people are

asking. If you do an advanced search you can limit your

search by category, number of answers, date, and other

fields. You can then take the titles of the questions and

use portions of them to target long tail searches.

Social networks

Search engines are now using social signals in

determining how your content will rank in the search

results. The thinking is, the more your content is

shared, the more important it is. There are many

different networks out there that you can use. The ones

that most people have had success with are Facebook

and Twitter. You don’t have to do both of them, but the

more you do the better your results will be.

Facebook for SEO

1. Create an account and friend influential people in

your niche. Many of them will not accept your request,

but some of them should. Remember, it is not about

numbers, but about quality.

2. Start posting stuff about your niche on your wall.

Create short post and try to figure out when your

audience is using the site.

3. Look for other people that are interested in your

niche. Friend them and accept their friend request.

4. Comment on your friend’s walls and like messages in your feed.

5. Begin to ask thought provoking questions on your

wall. This will give your audience the opportunity to

engage with you.

6. Continue to seek out friends and accept friend

request. After ten days or so, you can start to up the

posting of your own content. Try to keep it at about

30%. Keep this pattern going and you will start to see

traffic to your site from Facebook, as well as, you will

reap the SEO benefits from the search engines.

Twitter SEO

1. Create an account and add your picture or logo for

your profile image. Also, set your website address.

2. Start following influential people in your niche.

Also, look for individuals that fit into your target

audience.

3. Follow 100 - 200 people a day, you can do this

manually or use a program like Tweet Adder to

automate the process.

4. Tweet other’s blog post and content that is about

your niche. Also, retweet other tweets. Only include

your content about 10% of the time.

4. Only 20% - 30% will follow back. If someone has

not followed you back after 2 - 3 days, then unfollow

them. You can use a website like justunfollow.com

to see who is following you back or if you are using

Tweet Adder it will do it for you.

5. After a week or so, you can up your tweets to contain

20% of your own content.

6. Continue this pattern and others will start sharing

your content and the search engines will notice.

Actions To Take

Look for long tail keywords using the Google keyword

tool, Yahoo Answers, and your competitors sites. Be

sure to include long tail keywords in your articles and

create some articles on your site that specifically target

long tail keywords

Setup accounts on Facebook and Twitter and start

following others in your niche. Share other’s content

and slowly introduce your own, keeping it at no more

that 30% of everything you share.

Chapter 4

Tracking your progress

Analytics and Webmaster Tools

You need to be able to track your progress in the

search engines. Google provides two tools to keep

track of your progress, Google Analytics and Google

Webmaster Tools.

Analytics records the clicks that are made when

someone comes to your site. It will show you what the

source site is that sent the traffic. It will also show you

the landing page, the path the traffic followed through

your site, and where they exited. It will also show you

how much time was spent on your site, the number of

visitors, and the number of pages per visitor. There is a

wealth of information that is provided about the activity

that happens on your site when someone visits.

Google Webmaster Tools shows you many of the links

that Google has found that are pointing at your site. It

also shows you what keywords you are ranking for and

in what position you are ranking. In addition, it shows

you if the crawler has any problems when it visits your

site. Bing also has its own Webmaster Tools, but I

have not used it.

Sitemap

The sitemap is an xml document that describes the

layout of your site. It can be created with free tools

online. Once you have created the sitemap, you should

upload it to your website and then put a link to it in

the Google Webmaster tools. This will tell Google the

structure of your site and help them index it better.

Chapter 5

The never ending internet income

Thursday, 9 August 2012

Beat Google Panda, Penguin And Any Other Update

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